Mastercard ReGen | Mastercard Australia
The Brief
Mastercard Australia presented us with the challenge to help build on a bigger purpose - ‘Data for Impact’ - to accelerate data-driven and innovative approaches to inspire and enable everyone with the tools they need to make the world better.
The Problem
The Solution
In the context of a data driven economy, how might we quantify the social and environmental impact of expenditure in order to influence consumer behaviour?
'MasterCard ReGen' is a program which allows users to track the social and environmental impacts of their expenditure. The program will be implemented on a mobile app and website developed by MasterCard, and can be accessed by anyone who makes payments on the MasterCard network.
The Mastercard ReGen Initiative
Team
Anisha Gupta | Business
Rachel Lock | Environmental Science
Emma Steele | Communications
Bella Miller | Product Design
Rory Geerin | Engineering
Rachel Lee | Communications